Funny story… one day early in the pandemic, I was doing dishes and thinking of my friend Elise’s candle company, and how it would be awesome to work together. Forty minutes later I received a text from her asking if I had any availability for a rebrand. As the brand was starting to grow up, its visual language needed to, too. She wanted it to better reflect her own ethos, as well as articulate the experience she wanted people to have with her candles. And this is the result—a very modular identity that flexes to fit the unique packaging applications. We selected a funky/fun typeface, and paired that with a super cozy, and earthy color palette that resonates with her customers.